Transition: a change or passage from one state or stage to another.
Transitions effect every part of your business. Market transitions, external forces like COVID or a market downturn can force you to rethink how your business must change to meet the needs of your employees, your customers and your shareholders. Those shifts also directly impact every part of the business from HR to IT to Customer Service to your employees. Market leaders use transitions to their benefit by building an environment that takes the friction out of transitions, planned or unplanned, so their processes, technology and employees can take advantage of the opportunity in the transition by increasing productivity, improving workflows and customer service.
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