Faster, Smarter, More Responsive 

With Latitude, innovation never stops and neither does Dell’s commitment. We’ve introduced a new 9000 series Latitude that is sure to drive customer demand with its new ultra-premium features and Dell Optimizer, an AI-based software designed to optimize the PC to the way your customers work.

Our new Dell Optimizer is included on all the new Latitude family models free-of-charge and is an AI-based software that optimizes your customers’ PC to the way they work, providing a unique PC experience for each user.

Dell Latitude laptops and 2-in-1s offer the mobility solutions for your customer’s mobile workforce.


The Dell EMC VxRail Appliance family simplifies deployment of virtualized applications. With 73% faster deployment* than a traditional infrastructure, VxRail allows you to leverage the continuous innovation of Dell EMC PowerEdge platforms and VMware vSAN to predictably evolve your VMware environment while delivering a staggering 619% ROI* over five years.

• Create IT certainty with seamless integration into VMware ecosystems.

• Predictably evolve with streamlined deployment and lifecycle management.

• Continuously innovate with technology that helps you focus on your goals.

VxRail Appliances deliver highly predictable performance across millions of configuration options to meet any HCI use case.

Dell EMC Powerstore

PowerStore is Dell Technologies next generation storage appliance. It provides you with an infrastructure that will accelerate digital transformation. Designed for the data era, PowerStore supports both traditional and modern workloads, from the core, to the edge and the cloud.

PowerStore Resources